GambleAware

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Safer betting: FSA & GambleAware team up to educate supporters

This season the FSA and GambleAware are teaming up to promote safer gambling around football, educating supporters and clubs around the risks of problem gambing.

The partnership was launched in September 2019 and is the first of its kind, coming at a critical time with the presence of gambling sponsorship and messaging around football at an all-time high.

Both organisations will be carrying out work across the 2019-20 season around problem gambling, which started with a unique survey of football supporters about their attitudes towards gambling at the match.

The survey of more than 1,200 supporters showed that nine out of ten fans believe clubs are not doing enough to educate their supporters about the risks associated with problem gambling.

Additionally, only 13% of respondents agree that they are (or would be) happy for their club to be sponsored by a gambling company.

Supporters were also particularly critical of betting companies sponsoring individual players, such as 32Red’s sponsorship of Wayne Rooney wearing the number 32 shirt at Derby County – 84% of respondents felt that this goes too far and they should think twice about such partnerships.

Fans were asked a range of questions about the role of gambling at the match and many were concerned that young supporters are being unnecessarily exposed to gambling messages.

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The partnership will see a number of initiatives launched throughout the 2019-20 season to encourage moderation of betting behaviours, particularly when drunk, bored or chasing losses.

These will tap into football fans’ passions, including a nationwide 5-a-side football tournament and a live tour with ex-pros educating supporters about safer gambling.

Marc Etches, Chief Executive Officer for GambleAware, said: “The results of the survey highlight fans’ concerns that football clubs and gambling companies could do more to encourage safe betting and make people, especially young people, aware of the risks.

“Our new partnership with the Football Supporters’ Association is based on a shared agenda to help create a safe betting environment in football. It means the voice of the fans will be heard and allows us to engage directly with them in communities to encourage moderate betting behaviour.”